Icon-Eros Stall

Pune, India

Location:

Pune, Maharashtra, India

Plot Area:

1906

Material palette of the Project:

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This exhibition interior is planned with a soft, cohesive palette that creates a calm and refined atmosphere. Curved display counters guide movement through the space, encouraging visitors to explore each product zone naturally. The sculptural ceiling installation, formed with layered fabric panels and integrated track lighting, adds depth and rhythm overhead. Structural columns are seamlessly integrated into the layout, dividing the floor into well-defined display sections. Brand signage and wall-mounted panels clearly organize collections without overwhelming the visual flow.

The arrangement of wash basins along the central and side counters allows for easy viewing and comparison. Dedicated “details” panels emphasize craftsmanship and product features, reinforcing the brand’s focus on material quality. Large-format tile backdrops further contextualize the sanitary ware within complete interior settings. Warm neutral tones ensure that the products remain the focal point of the environment. Overall, the design balances architectural structure with curated display, creating a spacious and inviting exhibition experience.

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The entrance facade is designed as a wide, welcoming frame that clearly reveals the exhibition interior. A symmetrical layout guides the eye toward the central reception, establishing a strong visual axis from the very first glance. Large tile panels positioned on either side act as feature displays, immediately introducing the material language of the brand. Integrated planter beds soften the edges and add a natural contrast to the neutral architectural surfaces. Clear signage for each collection is placed within the interior view, ensuring easy navigation for visitors.

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This exhibition space is organized around smooth, flowing counters that guide visitors through different product zones. A layered fabric ceiling installation, paired with focused track lighting, adds visual depth while evenly illuminating the displays below. Structural columns subtly divide the floor into curated sections without interrupting openness. Wash basins are presented along central and side counters for easy viewing and comparison, while dedicated “details” panels highlight specific features and finishes. Large-format tile backdrops frame the sanitary ware collections, helping visitors visualize complete interior applications within a calm, neutral environment.

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This display wall is arranged to clearly differentiate collections while maintaining a cohesive visual language. On one side, smaller tile samples are presented in a grid format under the “Branding” section, allowing visitors to compare color variations and finishes at close range. Adjacent to it, larger feature panels under “Duracon” highlight bold patterns, textures, and surface treatments in a more immersive scale. The neutral backdrop ensures that the tiles remain the primary focus, while integrated strip lighting enhances depth and detail. A simple bench and subtle decor elements complete the setting, creating a comfortable environment for viewing and discussion.